My point is that the Society seems disinclined to constantly look at and reinforce its brand, and that the brand image is stale. This like many businesses will confirm could help put it "out of business".I'm looking at it from a British perspective though. Is the WTS more imaginative in say the US? Is there a JW cable channel, do they hand out DVDs on the door, do they mass mail drop etc? I've only found out through this forum that they do Telesales.
That's an interesting thought. No, they haven't kept up with the times over here.
For the most part anyway. I have heard a few people say that they saw a commercial here or there. They do what they call "phone witnessing" and letter writing. I admit, I did some letter writing.
I think they try to stay away from doing things that members of Christendom get involved in. I.e. things like their own DubVision television station, Mass Market invitations to the Sunday Talk. ....
That could be very interesting.
meagan